Ultimate Guide to the Google Ads Certifications

Google Ads Certifications help you showcase your mastery of Google ads. The certifications are recognized and accredited since they are official certificates from Google. Having such a certification helps in increasing the credibility of your ad. They also help learn the best practices for running all kinds of Google advertisements. Google Ads Certifications are of different types, one for each type of advertisement available in several languages. This article covers the primary aspects of Google Ads Certifications and whether they are worth it. 

Are Google Ad Certifications Worth It?

Google Ad Certifications are worth it. Listed below are some reasons you should have Google Ads Certifications:

It Teaches You the Basics of Advertisements

Google Ads Certifications teach you the basics of advertisements. As a result, the top Google ads certificate course is essential if you want to create unique ads or want to experiment with ads in the future. Ad certification courses will help you build a strong foundation in advertisement making. They also give detailed information on the algorithm of Google and how to make ads based on those algorithms to gain more views on your ads. 

It Gives You More Credibility

Since Google Ads Certifications are issued by Google and the material is all based on guidelines issued by Google, they are known to be credible. So, having a Google ad campaign certification can help increase your credibility and build a good relationship with your audience. Credibility also assures the audience of your brand and allows them to trust your ads. 

It Helps You Select Appropriate Keywords

As mentioned before, Google Ads Certifications indicate that you have a thorough knowledge of advertisements. As a result, these courses also help you know the appropriate keywords required for your ad to reach a wider audience.  You can enroll in the Google Adwords certification course to get a comprehensive idea about the trending and the most appropriate keywords to enhance your SEO. 

It Helps You Improve the Marketing of Your Products

Google Ads Certifications allow you to make engaging and attractive advertisements for your company and products and also help enhance your marketing strategies. Creating a good ad and incorporating the correct keywords will help your ad rise in Google algorithms. This way, these certifications will help you enhance your marketing advertisements. You can enroll in online courses for marketing to learn more about how to increase your ad and, subsequently, brand engagement. 

What are Google Ads certifications?

Google Ads certifications are online exams that test your knowledge of Google Ads. They are not required to use Google Ads, but they can be helpful in demonstrating your proficiency to potential employers or clients.

There are four different Google Ads certifications:

  1. Google Ads Search Certification
  2. Google Ads Display Certification
  3. Google Ads Video Certification
  4. Google Shopping Certification

Each certification exam consists of multiple-choice and fill-in-the-blank questions. You must achieve a passing score of 80% or higher to earn your certification. While there is no guarantee that having a Google Ads certification will lead to employment or increased business, it can’t hurt to add this credential to your resume or online portfolio. And, if you’re already using Google Ads, taking the time to get certified may help you better understand the platform and how to optimize your campaigns for success.

The different types of Google Ads certifications

There are four different types of Google Ads certifications:

  1. The Google Ads Fundamentals certification is designed to show that you have a basic understanding of online advertising and the Google Ads platform.
  1. The Google Ads Search certification demonstrates your ability to use the Google Ads platform to set up and manage search campaigns.
  1. The Google Ads Display certification proves your proficiency in using the Google Ads platform to create and manage display campaigns.
  1. The Google Ads Video certification attests to your skills in using the Google Ads platform to create and manage video campaigns.

The benefits of Google Ads certifications

As a Google Ads certified professional, you’ll be able to demonstrate your expertise in online advertising and show potential clients that you’re up-to-date on the latest trends. Google Ads certifications are also a great way to stand out from the competition and show your commitment to your craft.

In addition to the benefits mentioned above, being Google Ads certified can also help you earn higher salaries and advance your career. According to Glassdoor, the average salary for a Google Ads certified professional is $49,000 per year. And LinkedIn reports that Google Ads certifications can lead to an 18% salary increase.

So if you’re looking to boost your career and earnings potential, becoming Google Ads certified is a great place to start.

The downside of Google Ads certifications

There are a few potential downsides to getting Google Ads certified. First, it can be time-consuming to study for and take exams. Secondly, there is no guarantee that being certified will actually lead to better results or more business. And finally, certifications can expire, so you’ll need to keep up with your education and re-certify every so often to maintain your status.


Make sure that your ads are short, relevant, and engaging so they can be catered to a larger audience. Your ad must also be relatable to connect with the audience and pique their interest. Join Cudoo to access the best Google Ads certification courses now!