The Ultimate Directory to Twitter Marketing

So you want to master Twitter marketing and reach more potential customers, huh? Well, you’ve come to the right place. This guide will walk you through everything you need to know to build your brand and boost your business on Twitter. We’ll start with the basics, like setting up your profile and cover photo. Then dive into strategies for gaining followers, engaging your audience, and promoting your products or services. You’ll learn insider tips for creating viral content, running Twitter ads, and partnering with influencers. By the end of this, you’ll be tweeting with the best of them and watching your followers and sales numbers soar.(bestfollowers)

How to Build Your Twitter Following

Building your Twitter following takes time and effort, but with the right strategy, you’ll gain new followers in no time. First, choose a username that represents your brand or interests. Keep it short and straightforward. Once you have a username, create a profile that lets people know who you are and what you’re all about. Include a photo and a short bio. Start following people who share your interests and engage with their tweets. Like, comment, retweet – get involved in the conversation. People will check out your profile, and many will follow you back.

Tweet regularly about things that matter to you and your audience. Share a mix of your tweets, retweets of others, images, links, and more. Post at least 1-3 times daily to stay active in people’s feeds. Engage with your followers by replying to their tweets, asking questions, and starting discussions. Thank people when they retweet or favourite your tweets. Engagement builds loyalty. Use hashtags to join more extensive conversations and gain new followers. Search for trending hashtags related to your interests and include them in your tweets. But keep it simple – 1 or 2 hashtags per tweet is plenty.

Consider following lists of people in your industry or area of interest. Many will follow you back. You can also ask others to add you to their lists to increase your visibility. Promote your Twitter profile on your website, email, and other social networks to drive more traffic and followers. But avoid being spammy – focus on authentic engagement over hard selling. With consistency and by providing value to your followers, you’ll gain new followers daily and build a thriving community on Twitter. Keep at it and stay active in the conversation – that’s the key to success.

Engaging Your Followers: Content Curation and Creation

To keep your followers engaged, you must give them content worth returning for. Curating and creating a steady stream of exciting tweets is critical. Retweet industry influencers and news. Share the latest updates, insights, tools, and trends. This shows you stay on the pulse of what’s happening. Tweet blog posts, videos, infographics, and more from industry experts. Curate the best content in your niche by finding and sharing high-quality resources. Follow influencers and media outlets to discover new content.

Post original tweets with tips, how-tos, behind-the-scenes info, quotes, questions, and thoughts. Share details about your business, products, services and team. Give followers a glimpse into your company culture. Keep things casual and conversational. Use images, GIFs and short videos. Visual content gets more engagement. Take product photos, capture team events, or find stock images and footage to bring your tweets to life.

Engage with followers. Like and reply to their tweets. Answer questions and thank people for mentions, likes, and retweets. Build genuine connections and relationships. Use hashtags to join the conversation. Participate in Twitter chats and tweet-a-thons. But don’t overdo the hashtags; 1-2 per tweet is plenty. With a good mix of curated and original content, engaging with your followers, and strategically using visuals and hashtags, you’ll have an active, growing Twitter audience in no time. Keep tweeting and stay social!

How to Run a Successful Twitter Contest or Giveaway

Running a successful Twitter contest or giveaway is a great way to increase engagement and gain new followers. Here are some tips to help you run a compelling Twitter contest:

Choose an appealing prize.

The prize is the main incentive for people to enter your contest, so choose something exciting and valuable to your target audience. It could be a product you sell, a gift card, or access to an exclusive event. The bigger the prize, the more interest you’ll generate.

Set clear rules

Explain the contest rules in your tweets and in the contest terms and conditions. State who is eligible to enter, how to join, start and end dates, how a winner will be chosen, and when the winner will be announced. Keep the rules simple and concise.

Promote the contest

Tweet about your contest multiple times daily leading up to and during the contest period. Explain the price, rules, and how to enter each tweet. Use an attention-grabbing contest image or video. Ask others to retweet the contest for extra visibility. Promote the game on other social media channels as well.

Keep it short

A contest period of 3 to 7 days is typical. Much longer, and you risk losing momentum and interest. During the contest, tweet a daily reminder about the time left to enter. Build a sense of urgency to encourage last-minute entries.

Choose a winner reasonably.

Use a random selection tool like to pick a winner to avoid any bias. Announce the winner within 1 or 2 days of the contest closing. Contact the winner directly and publicly announce them on Twitter. Thank all who entered to show your appreciation for their participation.

Follow up and engage.

Reach out to the winner to get details to ship the prize. Congratulate them again publicly on Twitter. Thank all entrants again for following and engaging with your account during the contest. Like and reply to their tweets to start building relationships. A successful match can gain many new, engaged followers, so keep the conversation going!

Measuring the Success of Your Twitter Marketing

Once you have your Twitter marketing strategy and actively post content, engage with followers, and run campaigns, it’s crucial to analyze how it’s all going. Measuring your success will show you what’s working and needs improvement and help guide your future efforts.

Track follower growth

The most basic metric is if your follower count is increasing. Aim for steady growth over time. Check your total followers and followers gained/lost each week or month. Growing your follower base means your content and engagement efforts are resonating. If growth stalls, re-examine your strategy.

Monitor engagement

Pay attention to how many likes, replies, retweets, and clicks your posts get. Your followers appreciate posts with higher engagement. Track engagement over time to see how it changes based on factors like:

Content type: Do how-to posts get more likes than thought leadership posts?

Posting time: Are posts published during work hours more engaging than evening posts?

Hashtags: Are some hashtags driving more traffic and engagement than others?

Check click-through rates

If you’re including links in your tweets, use a tool like Bitly to track how many people click them. A higher click-through rate means your content and messaging are compelling to followers. It also shows that the links you’re sharing are valuable and useful.

Run reports

Most social media management tools offer built-in analytics and reporting. Run regular reports to get an overview of your key metrics trending over time. Look for patterns to understand better what’s working and not working. 

Compared to industry benchmarks.

See how your metrics stack up against standard industry benchmarks for Twitter. For example, an average Twitter click-through rate is about 2%, and a reasonable engagement rate is over 1%. If you’re well below benchmarks, revisit your strategy. If you’re exceeding them, you’re doing something right! Keeping a close eye on the numbers behind your Twitter marketing will help you gain valuable insights to boost your success and follower satisfaction. Analyze, optimize, and improve to build an impactful presence and community on Twitter.


So there, you have everything you need to know to crush it with Twitter marketing. You’ve got the tools and the knowledge; now it’s time to put in the work. Start tweeting, engage with your followers, and build those relationships. Keep going even if you don’t see results right away. Stay consistent and keep improving your strategy over time based on what’s working and what’s not. If you do that, you’ll gain more and more followers, drive more traffic to your website, and ultimately boost your sales. What are you waiting for? Get out there and start tweeting! The Twitter verse is waiting for you.