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Summary
Everything seems fine until the competition is felt and to compete for the competition, boosting the conversion rate is crucial. Hence, focusing on engaging the traffic is not enough – converting them to customers provides more value to your ecommerce website.
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If you are struggling to get an adequate amount of conversion rate for your ecommerce website, you might be lacking somewhere which is vital to figure out. Online shopping sites have taken rocket speed with a normal conversion rate of 2 to 3 percent. With the rising competition each day and every hour, there is a pretty good chance that your target audience might move out of your website and switch to the competitor.
When a customer visits an online store, it takes a maximum of 15 seconds for a proper engagement before those set of customers opts to shift to another ecommerce website. In other words, it is a race against millions who are targeting the same target audience as yours! Even if the selling niche is different, the competition still remains among hundreds and thousands. What will help to make a difference in such a scenario is to use a mixed technique of SEO or search engine optimisation and CRO or conversion rate optimisation.
The following post will enlighten you with proven hacks that can be used reliably for increasing the traffic and conversion rate. Check out each one of them and try to implement those which are most suited and relevant for your online ecommerce business niche.
Let us dive into the details to know what can push the conversion rates and make your ecommerce website stand among the existing and emerging competition.
1. Get Instant Conversion With FOMO
While in the rat race of being at the top, FOMO or the fear of missing out is constant. Today’s fast-paced world is seeking quick results. They do have multiple options if they do not get what they desire then and there! A single opportunity missed seems to be huge. Hence, the audience does not wish to miss out on an opportunity and feels regret.
Being in the e-commerce business segment like TooFav, it is the foremost trick to use this FOMO to your advantage. The more this urgency is created, the more will your target audience have those butterflies to grab the deal before it is over!
Thus, to create the right amount of conversion, work on creating a sense of urgency that will eventually encourage people to buy the right products at the right time.
If you are wondering, how to nurture a sense of urgency, below are the two powerful methods:
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Limited Quantity
The easiest way to build jitters among the target audience is to announce that the products are selling out and only a few items are left with the best offer. When an uplifting conversion rate is concerned, it also shows the few numbers of products left in stock while keeping the inventories low which will dominate the sense of urgency among people.
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Limited Offer Period
Another method of building a FOMO among your target audience is to tell them about the limited time period the offer will last on your ecommerce site. Often people sit back with the thought of placing an order later. However, when customers know the countdown has started, they will promptly take a purchasing decision to grab the limited offer.
2. Start Linking Your Ecommerce Website With Social Media
A powerful way to increase the conversion rate of your e-commerce website is by going social. Social media is a magical place as it helps to reach millions of audiences without much hassle. Specifically, Instagram is a social platform that has more reach than any other social media platform.
For its appealing visuals, it even becomes easy for online businesses to showcase their products with promotional content. So, if you have yet not started leveraging social media platforms for your e-commerce business, now is the best time.
3. Steal Eyes With Product Title And Description
Most e-commerce companies lack to provide proper product titles and descriptions which is a major drawback for engaging conversion rates. As a result, when people look for a certain item and fail to understand the product specifications, either they give up on their buying decision or shift to another website to explore the same product which has more clarity.
This gives birth to paying attention to writing compelling product titles and descriptions. It helps the customers visiting your e-commerce website learn about a specific item and end up making an informed buying decision. There is a methodological procedure to list all that is required for a product which is stated below:
- Name or the title of the product.
- The price and available discount for the product.
- The dimension, color, size, shape, etc. of the item.
- The feature specifications of the product.
- The instructions to maintain the item and use it in a required manner.
For example – If you are selling face masks, ensure to provide vital information like how many pieces, their advantages, how it works, whether it is disposed of or not, suitable for the skin type, and whether it is an indoor or outdoor mask. Thus, the product title must have the essential information while the description must consist of additional details that are plus points for increasing the conversion rate.
4. Increase The Website Speed
One of the pivotal reasons that visitors shove away from an e-commerce website is when the site is relatively slow. The audience sticks to a website for a few seconds and that is the game changer!
The customers visiting will not entertain glitches or high-time buffering when there are plenty of options available. In order to optimize the conversion rate, ensure the e-commerce site has speed, loads quickly, and performs seamlessly.
5. Provide Testimonials
Testimonials or social proof is a method through which a high amount of conversion rates take place. The reason behind this is that customers are more inclined towards products that have proof from previous buyers.
It brings in trust and credibility before an investment. Thus, add product ratings and reviews on the page to showcase how much a product is reliable additionally making it easy for the customers to make informed purchases.
6. Retarget Customers Visiting The Site
Not all customers visiting the website end up buying an item because few abandon the cart for various reasons. However, to bring them back and convince them to buy you can use the retargeting method.
For a high conversion rate, the retargeting customer is a popular method where the company sends emails with eye-catching offers. The retargeting method with emailing is an incentive for people to complete their purchases. This tactic is powerful for an audience having a purchase intent yet unsure during the checkout.
Ready To Increase Your E-commerce Conversion Rate?
There are many things to take up for improving your conversion rate however many do not know what to adapt and where to start.
That is okay. Once you start acting on these e-commerce conversion tactics, the return on investment will leave you flattered.
Start, implementing one at a time, every week or month as it will give you a chance to analyze the change you will have! It is crucial to remember that an e-commerce website lives or dies according to its effectiveness. Therefore, use the power to build traffic millions, convert them into customers and get the clamoring attention.
