How to improve candidate experience with an ATS

How to improve candidate experience with an ATS

Recruiting and onboarding are vital steps in any business's success. The quality of the candidate experience will have an enormous impact on long-term

Recruiting and onboarding are vital steps in any business’s success. The quality of the candidate experience will have an enormous impact on long-term employee engagement and overall productivity. If you’re trying to improve your organization’s recruiting process, an Applicant Tracking System (ATS) can help streamline processes and create a great experience for job seekers — but not just any ATS will do. The most successful ATS systems incorporate powerful features like workflow automation and intuitive data management systems – but more importantly also provide personalized support that makes candidates feel comfortable throughout their job search journey. In this blog post, we’ll cover the essentials of implementing an Applicant Tracking System, as well as tips on how to improve candidate experience through better use of technology.

Utilize Automation to Streamline the Application Process with ATS

Automation offers various possibilities to streamline the application process. By leveraging dynamic forms and market-leading technology, applicants can quickly fill out forms without having to repeatedly input the same data across multiple other applications. Automated processes enable employers to leverage pre-screening technology which can pinpoint the most qualified candidates, significantly reducing the time taken to find talent. It also ensures detailed tracking of a candidate’s activities, from initial contact through the onboarding stages into production. Automation not only saves your business time and money – but it also provides an enhanced customer experience for applicants by eliminating tedious and redundant tasks from their recruitment journey.

Improve Communication with Candidates

Adding personal touches to communication with prospective candidates can make all the difference to the overall experience. Since recruiting is becoming more and more competitive, it’s important to go the extra mile to ensure that potential hires have a positive opinion of your company. This means setting aside dedicated time for each candidate and tailoring communication to them specifically. After all, thoughtful responses build trust and generate interest in working with your organisation long-term. Keeping up-to-date on relevant topics, such as current industry trends or any changes within the company, will show candidates that you value them and provide realistic expectations going forward. You’ll be sure to see a return on investment once you make an effort to communicate effectively.

Create a User-Friendly Applicant Tracking System Interface

Creating a user-friendly applicant tracking system interface is key to ensuring a smooth recruitment process. It should provide an intuitive experience that feels natural and can be easily adapted by any user regardless of their level of technical expertise. By providing helpful guidance along the way, we can take the stress out of the application process for both employers and candidates alike. Adopting modern, automated techniques with quality assurance helps to ensure that all potential applicants have access to the same high standard of care throughout their journey. Ultimately, our goal is to design an interface that allows users to seamlessly navigate through their recruitment process while meeting the specific needs of their business or organization.

Leverage Reports and Analytics to Track Engagement

Leveraging reports and analytics to track customer engagement is an important aspect of any successful business. Without proper analysis, it can be difficult to make data-driven decisions that benefit the organization. Reports and analytics can show how customers are interacting with your product or brand which can then give insights into where marketing and sales efforts should be focused. When creating reports, it’s important to ensure accuracy while also making sure they are easy to interpret. This way, executives and stakeholders can get a concise overview of performance as well as deep dive into certain topics quickly. Taking advantage of reports and analytics will give companies a competitive edge in their industry and help keep them ahead of their competitors.

Incorporate Candidate Surveys to Get Feedback

Candidate surveys can be a great way to get an honest insight into everything from the job application experience to post-interview feedback. Not only do they allow hiring managers to collect data in an organized and quantifiable fashion, but they provide an opportunity for candidates to provide direct, anonymous feedback about their jobs search and interactions with the organization. By incorporating candidate surveys into your recruiting process, you can better understand how people perceive your company and what changes should be made if needed. Surveys can be used on both a one-time basis or deployed throughout different stages of the hiring process to ensure that you’re continually gathering candidate input throughout the course of recruitment.

Incorporate Automated Emails and Texts For Follow Ups

Automated emails and texts can be a powerful tool to enhance how businesses communicate with their customers. Strategically incorporating these digital follow-ups into communication plans can result in an improved customer experience and even higher retention rates. Automation helps streamline messaging while also allowing businesses to quickly and accurately contact customers in the moments they need them most. Whether it’s reminding a customer of their upcoming appointment or prompting payment for past-due services, automated emails, and texts allow businesses to manage their relationships with customers more efficiently, ultimately leading to greater customer satisfaction.


As we have seen, the application process can be a time-consuming endeavor. However, there are many ways to simplify and expedite it with automation for greater efficiency. Utilizing automated emails and texts for follow-ups, creating an intuitive ATS interface, improving communication with applicants, and leveraging reports and analytics to track engagement to incorporate candidate surveys and other feedback are all important steps toward a smoother recruitment process. Through utilizing these strategies, organizations of all sizes can anticipate a smoother transition into their new hire onboarding process and ultimately ensure they attain happier candidates that will thrive in their given roles.