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As an influencer or brand on Instagram, losing followers is frustrating and damaging.
However, there are several common mistakes many accounts make that lead to losing followers. By avoiding these errors, you can maintain and grow your following.
Posting inconsistent and irrelevant content, using too many hashtags, posting at inconsistent times, and not engaging with your followers are some of the biggest culprits that turn followers away.
Focusing on high-quality, targeted content, using hashtags strategically, developing a posting schedule, and interacting genuinely with your followers will help ensure people stay connected to your account.
Here are Some Tips:
With some simple strategies and consistency, you can build a loyal base of followers on Instagram.
Post High-Quality and Consistent Content
To maintain an engaged following on Instagram, posting high-quality and consistent content is key.
You should post new content on a regular schedule, whether that is once a day, a few times a week, or at a minimum once a week. Your followers will come to expect new posts on certain days and times, so stick to the schedule you establish.
If you post sporadically or go days or weeks between posts, you risk losing followers who lose interest in your account.
The content you share should be high-quality, visually appealing photos and short videos. Followers prefer content that is eye-catching, crisp, and professionally styled.
Make sure any text on images is easy to read. Keep videos under 60 seconds in length.
Your content should also remain consistent in terms of subject matter and style. Do not post a mix of lifestyle photos, food photos, workout videos, and landscape shots, for example, unless you have established your account around a variety of content types. Followers follow accounts because they are interested in the content theme, so stick to content that aligns with why your followers chose to follow you.
Engage with your followers in the comments section. Respond to their comments and questions. Like and reply to their comments on your posts. Engaging with your followers helps to build a connection and loyalty to your account.
Followers who feel a connection to the account owner are less likely to unfollow.
Continually work to improve the quality of your content over time. Take higher-quality photos and videos. Improve your photo editing and styling skills.
Stay on top of trends in your industry or area of interest. High-quality, trendy content will keep your followers interested in your account.
With consistency, quality, engagement, and continuous improvement, you can maintain an active and growing following on Instagram. Follow these best practices and your followers will have no reason to unfollow your account.
Engage With Your Followers
To maintain an engaged following on Instagram, you must interact with your followers.
Simply posting content is not enough. Here are some best practices for engaging with your Instagram followers:
Respond to comments. Reply to your followers when they comment on your posts. Thank them for the compliment or answer any questions. Engaging in conversation builds connection and loyalty.
Like and comment on followers’ posts. Take the time to scroll through your followers’ posts and engage with them by liking and commenting. People appreciate reciprocity. Show your followers you value them.
Share user-generated content. Repost high-quality photos from your followers and give them credit. This makes them feel valued and part of your community. Ask permission first and be selective. Only repost the best of the best.
Host contests and giveaways. Contests and giveaways increase engagement and follow.
Followers will tag friends, like, and comment to enter. Be sure to promote the contest and announce the winners. This gives followers an incentive to stay engaged with your profile.
Go live. Live streaming on Instagram, whether a Q&A, tutorial, or behind-the-scenes footage, allows followers to engage with you in real-time. Save the live video to your profile so others can view it later. Lives are an opportunity to be authentic and build connections.
Responding to your followers, engaging with them, reposting their content, hosting contests, and going live are all effective ways to interact with your followers and keep them engaged with your Instagram profile.
Applying these techniques consistently and thoughtfully will help prevent losing followers and build loyalty.
With time and practice, engaging with your followers will become second nature.
Use Hashtags Effectively
To effectively use hashtags on Instagram and avoid losing followers, there are a few best practices to keep in mind:
Choose Relevant Hashtags
Select hashtags that are directly related to your photo or video content. Using unrelated hashtags is considered spammy and will not help you gain real followers interested in your account. Do some research to find popular hashtags in your niche.
You can search for these right on Instagram or use a hashtag research tool.
Use a Mix of Popular and Niche Hashtags
While big, popular hashtags like #instagood or #photooftheday can increase your visibility, don’t rely solely on these. Include a mix of smaller, niche hashtags that are more targeted to your specific content.
These niche tags are less competitive so your posts have a better chance of ranking at the top.
Include a Call to Action
Invite your followers to engage with your post by including a call to action, such as “Double tap if you love this outfit!” or “Comment below with your favorite travel destination!” Calls to action, especially those prompting likes and comments, can help boost your post’s ranking in the Instagram algorithm.
Track and Optimize
Pay attention to which hashtags drive the most engagement for your posts. Then, optimize your hashtag strategy by using those successful hashtags more frequently and phasing out any underperforming ones.
You can also try new hashtags to find hidden gems that resonate best with your target audience.
With regular tracking and optimization, you’ll build an effective approach tailored to your account.
Following these best practices for using Instagram hashtags will help boost your visibility, gain new followers, and keep your existing followers engaged with your account.
Staying relevant, using an optimal number of well-researched hashtags, and optimizing based on performance are keys to success.
Collaborate With Other Influencers
Collaborating with other influencers in your niche is an effective way to gain more followers and increase engagement. ###Find Influencers With Similar Audiences
Search for influencers with a similar number of followers who also post content relevant to your target audience. Reach out and propose collaborating on a social media campaign, giveaway, or content creation.
Some ideas include:
- Co-hosting an Instagram live session to discuss a topic of shared interest. Engage with viewers by asking questions and offering useful tips or advice.
- Creating a series of posts on each other’s accounts promoting the same product or service. For example, if you both frequently post about travel destinations, team up to highlight places you’ve each visited in different parts of the same country.
- Organizing a contest or giveaway on both of your accounts. Ask followers to follow you both to enter to win a prize from a sponsoring brand. This exposes each of your audiences to the other influencer and incentivizes them to follow.
Cross-Promote on Each Other’s Accounts
Once you connect with other influencers, cross-promote by mentioning them in your posts and stories, and commenting on and liking their content. Ask them to do the same to increase visibility to each other’s followers.
For example, if another influencer tags you in their Instagram story, share that story on your own account.
Collaborate on New Content
Create collaborative content together, such as a blog post, video, or podcast episode to share on your websites and social media platforms. Discuss a topic you both want to cover, then work together to outline, research, create and promote the content.
Collaborative content is highly engaging for audiences and helps to strengthen your connection with the other influencer.
Continuously engaging with your influencer collaborators and their audiences will help gain new followers from different communities and improve loyalty and trust in your brand. Through cross-promotion and co-creation, you can achieve greater success and impact than you can alone.
Conclusion
In conclusion, maintaining an engaged and growing following on Instagram requires effort and consistency. You need to post high-quality, authentic content that provides value to your followers.
Engage with your followers through likes and comments and build a real connection.
Use relevant hashtags to increase visibility and reach new potential followers. Seguidores Instagram to increase engagement and followers.
Track your key metrics and make data-driven decisions to optimize your Instagram strategy. By following these best practices, you can avoid losing followers and build a loyal community that comes back again and again for your content.
With time and dedication, you’ll gain momentum and become an influencer.
