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Instagram is a highly popular and marketable social media platform with over a billion users. Instagram Marketing ensures a good opportunity for advertisers to use the platform to its fullest potential and channel their marketing streams. Instagram can be a great portal for new opportunities, and with such a huge audience to cater to can be a challenging and fun task. We have curated a list of interesting and effective Instagram marketing ideas to engage the users and positively reflect the increased conversion rates.
Useful Instagram Marketing Strategies to Engage Users
Here are some useful insights to help readers buckle up their Instagram marketing game and ace it incredibly. To make sure you don’t miss out on any of these, hence let us commence.
1) Post consistently:
When we talk about the beginners’ steps into Instagram Marketing, we must sincerely consider consistently posting content on the brand’s handle. Consistency will boost your chances of getting attention from a wider group. And people don’t like to interact. And come across a dead Instagram page, which negatively impacts people’s minds. And that is a big no in marketing on this platform.
2) Collaborations and influencers:
To ace marketing on this platform, the brand should start hiring popular influencers and celebrities who have a huge following on the platform. It will be an added advantage to the marketers as these influencers influence many people. It is quite an effective strategy to attract the attention of the masses. People always find it easy to make a purchasing decision by recommendations of others and especially by their favorite influencers. Brands can also cross-collaborate with other brands and their handles to reach a wider section of people.
3) Make reels:
Instagram has recently introduced the feature of Reels. This short video feature enables users to create funny, relatable, and highly addictive content. Though Instagram already has a long video format feature, IGTV, consumers’ short attention span Reels were introduced owing to the new and current content habits. These reels are getting a heavy push from the Instagram algorithm. Thus, this opens an opportunity for advertisers to create engaging reels, reach out to new audiences, and get immense traffic onto their Instagram handles. The period of the reels is up to 60 seconds, and the creators are provided with a wide variety of templates and filters to choose from, along with the trendy music on Instagram.
4) Embed Instagram Feed:
To add to the aesthetic quotient of the brand’s webpage, the best way is to embed an Instagram feed from desired social media platforms. It has dual benefits as it beautifies the brand’s website and brings new followers to its social media handles.
The process of embedding is made easy and hassle-free with the coming of social media aggregator tools. These tools enable the user to collect- curate- customize and embed from prominent social media platforms.
5) Use relevant hashtags:
Content is king, as we say and preach; the key stay relevant on Instagram is to use relevant keywords and hashtags while posting content on Instagram.
It boosts and enhances the reach of the content to other new audiences. The relevant keywords also help increase SEO ranking. The wider group can be targeted at once as many people pay heed to searching only for trendy hashtags and following them.
In Essence
It would not be wrong to say that Instagram is a very marketable platform, and advertisers should not miss out on any of the abovementioned Instagram marketing strategies.
